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Long Cooldowns Drive me to other games...
I get that the cool-downs are supposed to make me want to buy crystals... However, the psychology of every human is different. I would be far more interested in buying gems, if I knew they wouldn't be wasted on enormous cool-downs. I keep finding really cool games, and then losing interest when I have to wait a whole day or even a week, on some games, for an upgrade to cool off.
If a player can raise the funds or buy them with a credit card, why make him wait for a short eternity, just to click a button?
My request is that Cool-Downs should NEVER exceed 12 hrs. Feel free to debunk, or deride me, but it's a serious deal-breaker for me, and you won't see a sane, fiscally responsible adult paying real money just to get rid of enormous countdowns. Gear? Sure! Gems? Sure! Talents and Blacksmithing? Absolutely! Those things make sense to spend a few bucks on.
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