Being a fairly new player I am a bit confused as to why failure rate is so high for stars, hero's, hero cards and then sanctifying ..

While I understand trying to create a world with challenges... but it seems as tho the environment actually leans more towards improbable ..
which will cause many to stop spending real money on this site ... personally I am very hesitant to spend anymore money here...
I know for myself and a few others I have spoke with .. we do not see any reason too, when the odds of failure are so great.

Due to this your site is going to eventually lose more players, as some of us saw today when your highest leveled and long time player decided he was done...
after being told you are trying to create a more fair and balanced environment ... does that mean you are punishing your long time or high ranking players?

If you want to create more balance and fairness why not try other options instead of making things impossible?

Such as in the sea ... why can people be attacked over and over? I mean seriously if you win one battle that should give you at-least a 5min reprieve ..
and also, why not have some of the battles a little more balanced like you have out in the wild ... with the levels being a little more even ..
There should never be a battle with players who are separated by extreme differences in levels.