Thank you for the replies guys

Of course, I don't expect them to make these changes. But, if there is someone who has the skills to make a similar game (with said changes), then I hope that I've inspired them in some small way.

Now that I've got the idealistic crap out of the way, I think that these changes would actually prove to be quite profitable. Currently, the game is basically a "who has more power than the other person" contest. But, by adding these suggestions into the game, it would generate renewed interest and would cause "coiners" to keep spending on the game.

Let's say that someone has spent a couple hundred dollars to become #1 for their server. Once they are the unquestioned ruler of the server, people start leaving and the game becomes boring rather quickly. But, if it was still challenging or if you had a whole new set of heroes / skills to nab, then the renewed interest would spur spending.

Just look at various popular MMOs (Everquest, Final Fantasy and WoW, for examples). They come out with new content and features every 6+ months. Why? It's because they need to keep people interested. If you don't change some of the dynamics of the game, then people will lose interest. Once that happens, you will have to develope a new game and generate interest once again. Much more cost effective to keep and develope the current fan base.

Of course, you can never accuse them of doing the intelligent thing...