The secret to keeping a server alive and active is simple: Restraint. Treat this as a PvE game with PvP elements. Yes, you can sink dozens of ships each day and pass maps off to alternate accounts. Why bother? Either everyone shuns you - in which case you come off as a jerk - or you succeed. If you succeed, then everyone leaves the server.
Focus on defeating the big monsters (Baal and Cerberus) or on heroic realms and quest. Build up your guild and your realm. If you treat everyone as an enemy, then the server dies when the war ends.



