The problem is that Ucool doesn't think sustainability or longevity in their business plan. They continually look to make as much money as possible until the game dies out. I don't suspect Tynon will survive much past 3-4 years (look at Evony). When you begin to compare Tynon to other MMO's, WoW being the greatest example but SWTOR is another good one, it doesn't compare for interactivity, sustainability, and overall fun.

Let's look at Star Wars The Old Republic (SWTOR) for a moment. It is a free to play game, much like Tynon, but also has a subscription service. The subscription service has very nice benefits and makes it much easier to progress through the game (much like Tynon and VIP status) but it is still possible to achieve playing free (just takes a long time, again like Tynon). That is pretty much where all similarities end, however. SWTOR is an immense world with so much interactivity, storyline, and exploration I couldn't begin to dive into it here. But it is rife with PVE and PVP events that are insanely challenging and interesting. It also has a ton of personal quests, puzzles, games, etc....that keep a player interested and playing for ages. It also has a large amount a personal touches you can add to your characters.

Tynon lacks all of these features and because of that it is an unsustainable game, it's already experiencing massive player loss, it took Evony 2.5-3 years before they reached the point Tynon has now, (I actually think Tynon is in almost as bad of shape as Evony). They need to re-examine their business and developmental models if they want the game to last. I think they should start by hiring some damn writers to give them a decent story line (Hint: I'm a writer and available, could probably do it for about 5k). Second make the characters and their development a little more personable. Not to hard to let us equip a fancy sword, or some new clothes onto our heroes. Third gives us more interactive individual and group challenges. A puzzle to solve every once in awhile would be nice.