Its not 3pm in any case, its 2pm. I would love it to be at 3pm but that would mean getting your server time right. The Europe servers have the wrong time on them. This means everything is an hour earlier than you say it is.
Usually times quoted in the forum are server times since the players are in different servers and time zones relative to their server. 3pm is correct.
The opinions expressed on this post are my own as a player, not as a Moderator.