I would suggest that messages from World Chat do not appear on the central banner.
It is fine for things that are happening and announcements etc. but World Chat messages is too much.

Now very important... We need a filter on chats blocking "bad" words, or at the very least, when we are in an specific chat like Realm or Guild, we should not see World Chat msgs.
I can't even let my kids around me when playing this game as it is because all the things people are saying in the World Chat.
Please change that as this will eventually drive people away.

Thank you,
AJunior.