The players with more longevity have the advantage of being just that, players with more longevity. New people starting on established servers need some sort of edge to be competitive; players with more time in the game are able to make new characters on other servers if they want the new rewards.

Yes, I have accumulated a pretty hefty VIP level where I play. Yes, it would be nice to retroactively get some casino chips. However, uCool needs to give new players the ability to catch up or at least the illusion of such. The increased rewards for VIP levels do so.