From the prespective of me and the guild I am in UA has caused a loss of income for the guild in general and a big loss of daily reputuation for me. 8 out of the 10 top spots in UA are now occupied by the uberguild from another realm. They got a big raise in rewards. I was 1st in my realm, now 9th so a reduction in rewards.

There is no stake stealing or farming, actually nother happens. The top quild is working the situation, letting some of their lower players in the top 10 take over the top 3 spots for a while to get the big reputation of 10k and bigger rewards. Our guild has been gamely working at staying alive and slowly gaining on the uberguild, or at least providing some competition. The change in GW shook things up at 1st to provide interest but that has settled down now and the top guild is happy to sit on all the coin cities and above. They have started guilds on the other realms and imported a couple higher power players so they will start winning cities back. Too bad those guilds are affiliated with the top guild and cooperate with them.

Anyway, this UA change has given the top guild a big increase in arena rewards and reduced the rewards for the other two realms. It's frustrating, frustration causes loss of interest.