Awesome will take me 464 years at 7 feeds a day to get that to 15 stars.

They have totally lost their minds.
First the amount of time/gem cost to get these mounts leveled up is insane.
secondly. Without a transfer option adding more mounts is pointless. The amount of time spent leveling up titles to unlock mounts, is wasted feeding a mount if you cannot transfer it to the next mount eventually.