You get a gold star
This is a "marketing" method in the truest form. Same exact reason why a car dealership has radio show events, giveaways and etc. If people "SEE" cars at the dealership and active "shoppers" then they are more likely to stop in and see whats going on.
Personally I keep my guild clean of all in-actives but this is also why you will see some guilds in a game with 300 members (even though only 10 are active).
Bottom line its a necessary evil in business .....




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