Because if you get that far (ie reach the championships which are held on Saturday) you still get a lot of rewards if you lose. Essentially the rewards for winning the cw are not enough to justify actually winning it, because of the crown you get which puts you at a disadvantage in future cw's.
Even further, you get rewards regardless, in the form of tickets (and tickets can be used to buy stars and other goodies), but I believe you need to reach the quarter finals to get rewards other than tickets. If you dont make it to the knockout rounds you can still get on those and win even more tickets, so attending cw and betting during cw has incentives whether or not you have the potential to actually win it.



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